Cannes Lions

DON'T DRINK & DRIVE

OGILVY & MATHER, Dusseldorf / FORD / 2008

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Presentation Image

Overview

Entries

Credits

Overview

Execution

Accidents under the influence of alcohol increased significantly in Germany for the first time in 10 years! Ford demanded a promotion that would stop the trend in its home area.Our idea: There’s a message in every bottle: If you drink and drive you’re in mortal danger. In this case the message is a scary and gory crash scene made of miniature figures and cars.

Outcome

The bottles forced strong impact on the club guests. Because of their bloody detail, groups of people stood around them and shared their astonishment. After a successful flight in the city of Duesseldorf, Ford decided to expand the promotion on more and more cities in western Germany.

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