In Australia, the month of Christmas is the #1 deadliest month on Australian roads. It’s only getting worse. Back in 2002-2004, December ranked #8 deadliest. In NSW, the Christmas road toll has quadrupled since 2015.

Everything about Christmas adds to these numbers – it’s a frantic busy time of year, with heightened stress, and pressure, compounded by Australia’s geography, that necessitates people take long drives and travel great distances to see family.

The result of all this is that despite the warnings, Australians often prioritize haste over safety on the road.

The government already invests an incredible amount of money and resources into trying to lower the December road toll - from hard hitting fear mongering campaigns to harsh penalties for those caught. Yet the rising death toll suggested new tactics were needed - something NRMA Insurance could help with.