We have had success in the past when taking awkward personal situations, adding a comedic twist, but all the while still educating consumers with driving tips, in this case “Don’t Follow Too Closely”. While television viewers may not want to be sold car insurance during that time, they do want to be entertained. By using “Don’t Following Too Closely” to relate to social media, we could reach our target market of consumers ages 18 to 45, as they could potentially relate to this social situation. This message integrated driving tips and the comedic awkwardness of today’s reality in social media use.

Before unveiling the work for the first time during the 2017 NFL Super Bowl on Fox, CURE leaked the work on our YouTube page a few days prior. We leaked the work on our company Facebook and Twitter pages as well. After the Super Bowl, the work has been featured on major American television networks, and was even featured on the Today Show, a national morning news show.

CURE received many positive reviews and responses to the content, including being listed on several reputable websites as a “2017 Super Bowl Top 10 commercial”. Through social media, the work received close to 20,000 views alone, not including the millions of viewers that watched it during the Super Bowl.