Cannes Lions

Don't Get Sidetracked Get Setapp Campaign

BISCUIT FILMWORKS, Los Angeles / SETAPP / 2021

Film
Film

Overview

Entries

Credits

Overview

Execution

These films are about people forgetting what they were doing in the middle of doing it and the things themselves had to be funny things. A boy becomes an old man because his father got distracted. A hypnotist trying to cure a man of his snake phobia forgets to change him back. Both were because some guy named ‘Greg’ called. The look of them was decidedly a bit Scandinavian presentational a la Roy Andersson. The wide (too wide sometimes) shots and the lack of camera movement allows the audience to find the laugh on their own terms. The casting was likely the most crucial thing to get right. Bad cast and nobody would have laughed at any of it.

Similar Campaigns

2 items

1 Cannes Lions Award
Don't Get Sidetracked. Get Setapp

DROGA5, PART OF ACCENTURE INTERACTIVE, London

Don't Get Sidetracked. Get Setapp

2021, SETAPP

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