Cannes Lions

Don’t get Stuck In Pain X3.

SAATCHI & SAATCHI SWITZERLAND, Lausanne / GLAXO SMITH-KLINE / 2019

Film
Film
Film

Overview

Entries

Credits

Overview

Background

Unlike pain relief pills, people tend not to travel with pain relief gels. Gels tend to stay at home in the bathroom cabinet or by the bedside. But pain doesn’t just strike when you are at home…it can strike at the most inappropriate times when you are out and about - on holiday, at your wedding, playing sport. This campaign highlights those inappropriate times when pain strikes and reminds us that Voltaren is 2X faster pain relief so you won't miss out on the things you love doing.

Execution

N/A

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