Cannes Lions
OGILVY ARGENTINA, Buenos Aires / JOHNSON & JOHNSON / 2021
Overview
Entries
Credits
Execution
The film shows women from different socio-economical levels, in different places of the house doing household chores.
One of them is cleaning the kitchen, the other is taking the garbage outside, another one is cleaning the windows.
All of them at one point, look at the audience and said: “don´t help me”.
Finally, they tell the audience why.
“Because if you are helping, it means the task I´m doing is my responsibility. It is not about helping. It is about sharing the responsibility”
So the proposition is: “Don´t help me, let´s do it together”. 50 and 50.
Mr Músculo makes an statement about the topic with a closing frame that says:
“Lots of men “help” with the chores at home, lets help to change that”
#MakeItShared
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