One of the world's major auto manufacturers spreading a message that benefits all the industry, through an Instagram campaign that reminds users of the dangers of liking and driving.

A series of Instagram posts with the famous Instagram heart already on the picture, covering pedestrians, children and pets.

Each post got more than 20.000 likes, dozens of great comments, positive media coverage and its powerful imagery broke the boundaries of Instagram and spread across the social networks, being shared 4.000 times just on Facebook alone.