Cannes Lions
FOXP2, Cape Town / NATIONAL GEOGRAPHIC / 2019
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Although technology continues to advance at a rapid rate, as a species, we are hard-wired to have a connection with nature. Studies show children who have this connection to nature grow up to be better adjusted and happier adults. This campaign encourages the first-hand tactile experience of the wonders of nature through real world discovery, as opposed to through a screen when you search for it on the internet.
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