Yes, texting will just "take a second", but a second with your eyes away from the road, is all it takes for you to provoke an accident.

We took photographs of various roads, streets, avenues, etc. In each location we took 2 pictures.

Both pictures were published in magazines one after the other.

One picture had something or someone on the road, and the other, free or any danger. The one free of danger was cut out in the shape of a letter, and it blocked the view of the dangerous object on the road in the second picture.

We impacted at least 240 000 during the 3 month campaign.