Cannes Lions

DON´T TEXT AND DRIVE MESSAGE

NEW DESIGN, Belo Horizonte / HONDA / 2012

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Overview

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Overview

Description

Honda Saitama believes its work is not just to sell cars: it is to create a relationship with its clients. It also means talk about social issues related to traffic, cars and deaths in the roads. One of those issues is car accidents caused by text messages.

Execution

We though that one of the risks of text and drive is pedestrians on the street. They are always in danger when cross the roads because they never know if the drivers are paying attention to traffic. It reminded us about an example of danger in the act of cross a road: the 80`s game Frogger. Our idea was to show that, as the little frog was in danger, everybody is when they cross a road.

Outcome

The poster stimulated people to start to think about text and drive. The issue became a topic in conversations and Saitama fulfil its role in society.

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12 items

1 Eurobest Award
Millboard

PUBLICIS EMIL BENELUX, Brussels

Millboard

2021, MERCEDES BENZ

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