Dorflex Music Experiment is an innovative branded content project launched by Dorflex, Brazil's most popular analgesic: a playlist with the world's first songs scientifically composed to relieve headaches. A project that led to an unprecedent partnership in music's history: the famous singer Ana Carolina, two times nominated for Latin Grammy and Dr. Eliseth Leão, renowned scientific researcher and PhD of Marc Bloch University in France. Based on Eliseth's thesis about music therapy, they worked together to compose a playlist of 4 songs with a specific combination of tunes and chords that releases endorfine, a powerful natural analgesic. Thus, relieving headaches.

Together, singer Ana Carolina and Dr. Eliseth Leão composed a playlist of 4 songs. The songs were made available on Spotify and on the hotsite of the campaign. And all of them were transformed into videoclips produced by Vevo, the world's largest music channel. The project also took the streets with interactive panels and with installations specially built to fully enjoy the songs, with the proper lighting, relaxing chairs and headphones. All to make it the perfect immersive experience.

Dorflex Music Experiment's songs topped 20 million impressions and spread rapidly all over the Internet. There were over 300.000 downloads on the project's website and 400.000 people were impacted. The brand's record for interaction and sharing. More than an innovative campaign, Dorflex Music Experiment beacame an innovative way to treat headaches.