We created an epic, 4-minute rock promo to launch our latest campaign for Doritos: a promotional tie-up with Xbox and Guitar Hero.The campaign was fronted by a deluded, wannabe rock star character we created, 'Alan', whose life story is the subject of the centrepiece rock video. Alan's tale demonstrated the campaign's strategic proposition that Doritos and Guitar Hero can transform a night in with your friends (and Mum) and is narrated with the help of a full-length rock track we wrote and composed for the campaign.

Response Rate: During the promotion sales went up 53%. 100,000 people entered the competition. 241 packages were won.