Cannes Lions
DORITOS
ABBOTT MEAD VICKERS BBDO, London / PEPSICO / 2008
Overview
Entries
Credits
Overview
Description
To get filmmakers to make the next Doritos TV ad and win 20,000 pounds.
Execution
Direct response viral ad seeded into creative sites/blogs/channels. The film was to inspire the viewer with a great ad followed by a call to action prompting to make the next one and win £20,000.
Outcome
At time of writing: 150 entries. But competition only just started so expect a lot higher.
Similar Campaigns
12 items
