Cannes Lions

DORITOS

ABBOTT MEAD VICKERS BBDO, London / PEPSICO / 2008

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Overview

Entries

Credits

OVERVIEW

Description

To get filmmakers to make the next Doritos TV ad and win 20,000 pounds.

Execution

Direct response viral ad seeded into creative sites/blogs/channels. The film was to inspire the viewer with a great ad followed by a call to action prompting to make the next one and win £20,000.

Outcome

At time of writing: 150 entries. But competition only just started so expect a lot higher.

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