The promotion sparked interest by offering a $1,000,000 bounty for any commercial that was named best commercial on the Super Bowl. Submissions were evaluated using proven testing methods. The top five we’re posted for consumers voting. Over 2,000,000 votes determined the winning commercial. That spot was named the #1 spot by USA Today’s Super Bowl ad meter and #1 by YouTube’s consumers’ pole.

The promotion generated nearly 2,000 submissions, over 2,000,000 voters, over 1 billion impressions for the brand, and the #1 spot on the Super Bowl as reported by USA Today’s ad meter and YouTube’s consumer poll.