Doritos was introducing 'Collisions' - a new product that had two different flavored chips in one bag.. They wanted an idea that showcased the taste experience of two flavors coming together. Different chips have different tastes. Different personalities. So we decided to create a world within the bag that treated the coming together of flavors like a turf war.

Broadcast launchDigital, social and out of home followed

Exceeded Client sales targets by 27%Among consumers, exceeded trial and awareness targets by 60% and 53% respectively