According to DFC Intelligence report, almost 40% of world population play to videogames, estimates at least 3,100 million people participating in the gamer stage. A great part of this population uses the PC to play games with other people.

To Doritos, the gamers are a relevant part of their target and we had to find a perfect way to be a referent brand for this audience.

We have developed a software with IA able to mute in real time the crunches that produce crunching on Doritos when you are playing online. It’s free of charge and it could be download in the Dorito’s web.

Take advantage to a weakness of our product, in a specific target (gamers) to generate an idea of 360 degree, funny and technological to highlight the commitment of the brand with this audience and solve the real problem in the best gamer way.

To prove our software and show it to the world, we tested it live (where there is no margin of error) more than 20 important gamers and streamers , we also introduce the software in a final competition of Esport ( players and presenters) , also we asked people through social media to send us their crunches to foment and know our AI. Finally, we introduced the software IN the main Spanish event’s related to videogames. From the 10th of November of 2022 to the 8th of January of 2023.

Nowadays the software it’s been updating for more than 10 countries.

• 25% in sells

• 10 points over the category of salt snacks in all the channels

• 25% highlight of the brand

• 14 millions of impact in the gamer audience

• Raising of more than 275% sights in the web

• Trending topic hashtag#CrunchCancellation

• Good feeling of the conversation 86% positive

• 90% brand awareness

• 55% regard