Cannes Lions

DORITOS MEGAWHATS

CLEMENGER BBDO SYDNEY / THE SMITH'S SNACKFOOD COMPANY / 2005

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The Doritos competition was so easy to win that even an unlucky person could have success. So, using the Internet, we discovered and tracked down the World’s Unluckiest Man in Petrinja, Croatia, asking him to retell the story of his hapless life for our commercial.

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