Deloitte required their first ever global campaign to cut through the visual noise at airports and grab the attention of C-suite business travellers.

Dot, Dot, Deloitte.

Dot, Dot, Deloitte uses an ellipses to demonstrate a three-step progression to impact, always ending with Deloitte’s iconic green dot.

The objective of the Deloitte global campaign was to reach key business decision makers, influencers and C-Suite to improve brand perception and increase consideration of Deloitte’s full range of services. The global airport campaign was planned and executed to intersect this target audience on their business travel journey when their business needs were top of mind. Global creative consistency via multiple high impact locations and digital frequency networks at key International airports provided the Deloitte brand with extended periods of always on communication with key business decision makers.

Purposely, very few words are used in the global campaign advertisements. With everyone talking all at once, the industry is already overloaded with messaging – presenting an opportunity for Deloitte’s confident, clear, and human voice to cut through.

Dot, Dot, Deloitte adverts challenge the audience to think about current business issues such as digital transformation, blockchain, the future of work, AI, the future of mobility, alliances & ecosystems, smart cities and agility.

Data from the Brand Finance and The Brand Strength Index:

Top 10 Strongest Brands

Now Ranked number 3 (+17 YOY)

The only brand among the Big Four to experience an increase in its brand strength this year. The BSI improved by 1.5 points, from 89.7 in 2018 to 91.2.

Moved up 2 places (we were 3rd in the 2018), surpassing EY and PWC, and is now the strongest brand in the commercial services sector.

Moved up one place, dethroning PWC, and is now the most valuable commercial services brand for the first time in 10 years.

“Advertising at its best makes a connection with people. We unveiled Deloitte's first-ever global advertising campaign at 35 airports worldwide in September 2018 and since then, my inbox has been overflowing. Our clients have shared their excitement and our people have shared their pride each time they encounter the ads." Punit Renjen, CEO