Cannes Lions
MEDIAPLUS GERMANY, Munchen / DOT INCORPORATION / 2023
Overview
Entries
Credits
Background
While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio descriptions fail to describe complex information.
Consumers prefer digital media information, and marketing is more likely to be presented on digital media channels. But digital channels are limited to visual and audio communication.
In fact, 84% of communication is visual. There is a digital divide which is growing and excluding visually impaired people from content, products, and services.
Strategy
There are 285 million blind and visually impaired people worldwide who are excluded from a whole world of content. 84% of communication is visual. They have had to rely on expensive tactile books which just can’t keep up with the dynamic nature of content in today’s world. Dot Pad bridges the gap and makes graphical content accessible like never before.
By partnering with institutions and organizations for education, entertainment, marketing, healthcare, and governance, Dot Inc. is making Dot Pad accessible to individuals. The Dot Pad technology is even being shared with competitors to give visually impaired people all around the world access to tactile graphics. Dot Pad technology is permanently installed in public kiosks in Busan, South Korea.
Execution
After inventing and patenting the most efficient actuator cell in 2014, Dot Inc. set out to digitalize text-to-Braille communication with Dot Watch and Dot Mini. The next natural step was to make graphics accessible. The innovative Dot Image Processor uses AI to accurately map tactile graphics. First launched as a tactile display in public kiosks in 2020, the portable version of Dot Pad was launched in 2022 through Tech Crunch U.S. and Japan.
Thanks to a partnership with Apple, users can access all the existing apps in the App Store in a tactile way. Dot Inc. is now partnering with institutions and organizations, both big and small to make sure the device reaches everyone in need. The Dot Pad technology is even being shared with competitors to give visually impaired people all around the world access to tactile graphics.
Outcome
Launched in 2022, Dot Pad has earned huge interest from the media as well as public and private institutions worldwide, with millions in dollars in orders. The Dot Pad technology is even being shared with competitors to give visually impaired people all around the world access to tactile graphics. Dot Pad technology is permanently installed in public kiosks in South Korea.
The Dot Pad was awarded at CES (Consumer Electronics Show) 2023 for Best Product Innovation. Dot Pad has disrupted the field of accessibility technology with tactile graphics. To create further software and hardware support for tactile graphics, Dot Inc. is in touch with major players in the field to create a unified tactile graphic file format and a dedicated open database of tactile graphics. Dot Inc. is partnering with many educational and governmental institutions like UCLA, Carnegie Mellon University, McGill University, Columbia University, and American Publishing House for Blind.
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