The English language has close to a million words while the Filipino language has no more than 60,000. Because of that, we typically repeat words to form new ones.

For example: HALO (MIX)HALO-HALO (DESSERT)MAYA (BIRD)MAYA-MAYA (FISH) MAYA-MAYA (LATER) In this radio campaign, we did what’s never been done before: create stories consisting purely of double words. To see these words in everyday use, please visit www.doublemintdoublemint.tumblr.com.