Spikes Asia
MINDSHARE, Shanghai / DOVE / 2024
Overview
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Background
During the competitive Q2 period, Dove wanted to differentiate itself by refocusing on purpose-driven campaigns, but needed a strategy that drove sales during this key period as well.
Specifically, our objectives were to:
- Drive mass reach of Dove’s Real Beauty message and improve brand awareness
- Link purpose to product and drive sales over the competitive Q2 period
- Drive positive conversation at scale to improve the culture of beauty in China
Similar Campaigns
12 items