The Dove websites takes a journey into the personal sanctuary of the bathroom. The pleasant atmosphere and surprising, interactive content involves users on the spur of the moment. The intro and background film embraces beautifully the Dove philosophy of showing real women instead of perfect catwalk models and thus empowering the selfworth of female users. In the “Bathtime stories” section, they meet women having fun with shampoo-styled hair. They are able to send e-cards written on a misty mirror or test their gaming skills with the “Bubble Shooter Game”. Lots of interesting information inspire users to test Dove products.