Cannes Lions

DOWNLOADABLE PLANNER/REMINDER

TOONSTERS MEDIA STUDIO, Mumbai / STAR INDIA / 2004

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Description: the installable application constitutes a daily reminder and scratch pad designed to provide desktop branding to Star Movies Television channel. The 'Planner' is ergonomically designed and allows the user to see the daily movie schedule by moving his mouse over the days of the month. Simultaneously the prime-time 9pm movie poster appears on the left side. The user clicks on the day to slide out a reminder panel, where he can add or delete his reminders and where a message about the 9pm movie for that day appears, tuning the user’s movie viewing plans associated with the corresponding day. The Planner also has a Star Movies branded 'quick notes' application that acts as a virtual scratch pad, thus allowing the user to make temporary notes while working. Its 'snooze' feature makes it non-intrusive, hiding it on the desktop while the user is at work. The purpose of the 'The Planner' project, is presented in the context of Indian TV viewing habits, where most users are tuned to the various soap operas during prime-time slots. This application would inform the user’s viewing choice by making him aware of his favourite movies scheduled for the month.

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