Cannes Lions

DOWNY ULTRA SOFTENER

WING, New York / PROCTER & GAMBLE / 2010

Overview

Entries

Credits

Overview

Description

LAUNDROMAT features a young male doing laundry at a local laundromat. A fellow male at the laundromat is compelled by the clean smell of the former's laundry, walks over, grabs a pair of briefs from a laundry basket and takes a deep whiff. He exclaims about how well his clothes smell, to which the first male counters with a surprising response.

Similar Campaigns

12 items

Skip This Headache

GREY, Singapore

Skip This Headache

2018, PANADOL

(opens in a new tab)