The main problem of the "Door knock" operation is that many people are not home when we knock on their door.

This seems like an inevitable problem, but we decided not to give up and turn this problem into an opportunity.

When volunteers knocked and no one answered, they left a sticker on the door that nobody could ignore.

Our strategy made possible to turn an ordinary family door sign into advertising media, and the "Door Knock" operation became another way of raising awareness and donations for our cause among an audience that would usually be completely missed out.

800.000 houses were visited by our volunteers during the 'Knock on the Door' operation.

150.000 of the tenants were not at home, so we left them the sticker on the door.

5.8M NIS was donated during the operation from the tenants who did answer the door, and 500K NIS was donated after the operation by those who were not at home and got the stickers.

Giving a total of: 6.3M NIS for the organization.