We decided to turn Cheapflights online display media into a simple flights search, and created an innovative, contextual web banner that allows you to search flights for the articles you’re reading, simply by dragging the article image into the web banner.

As a world’s first the web banner then combines image search API’s, Location API’s, ticket platform API’s such as Ticketmaster and songkick, with Cheapflights flight search API to serve the user a flight price for the next upcoming concert, sport- or art event. And everything happens within just a few seconds.

The solution inspires people to travel by focusing on the experience rather than the qualities of the destination, which is linked to something they are already passionate about creating a relevant point of contact between the brand, its users and their passions.

The campaign launched with a contextual targeting setup to ensure that our banners was shown on relevant sites and articles (within music-, arts- and sports categories), to enhance users experience with our campaign. The banner was designed with a simple, slick animation to inform about it’s simple search function and encouraging people to drop article images in it. Unique API’s was developed to cover certain point of interests such as Rugby, Cricket and those alike where fx. data on individual team players weren't accessible.

The campaign was aired on various major news websites such as independent.co.uk, mirror.co.uk, nme.com, telegraph.co.uk, theguardian.co.uk, bbc.com, ticketmaster.co.uk & skyspots.com to mention a few. The campaign aired first time on the 3rd December 2016 and finished almost 3 weeks after on the 19th December 2016.

The Drag Drop and Go was a successful campaign as it not only demonstrated ‘Smart Search Made Simple’, but created an engagement beyond normal with a staggering engagement rate 145% higher than the industry benchmark for any other digital campaigns. The campaign contributed to an 8.5% YoY increase in visits to Cheapflights.co.uk, and a 16.5% YoY rise in revenue. The banner is now Cheapflights new platform for online paid media, which they’re planning to expand to cover more points of interests.