Cannes Lions

DRAMA SERIES

COLENSO BBDO, Auckland / TVNZ / 2011

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Outcome

While the Virginity Map website was live:1. Go Girls achieved its highest ever viewership with an average increase of 30% from the previous year and from the month directly prior.2. Web traffic increased 500% from the previous year.3. 1,731 Pins were dropped on the map.4. On-demand views of Go Girls rose 70% from 14,000 to a peak of 24,000, with the total number of views reaching 243,767.5. Go Girls was renewed for a third season with funding to the tune of NZ$6.7M (US$5M). For fans of the show, this was the ultimate result.

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