Cannes Lions

DRAUGHT GUINNESS

ICHAMELEON @ AMVBBDO, London / DIAGEO / 2007

Awards:

1 Shortlisted Cannes Lions
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An interactive site, where you can create your own version of the Guinness Film called ‘Hands’. The original short animated film by Michael Schlingmann was created using real hand movements broken down into stop frame animation and then methodically edited together.We took this as inspiration to create a new set of hand movements that can be controlled by the user via their keyboard. These can then be added to a timeline and mixed with music to make their very own version of Hands. The viral component for this is by people trying to out move their friends and to see who can make the best compilation.

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