Beer! A beverage preferably served cold, on tap (your own), in a glass with the perfect amount of foam. Exactly what you get with The DraughtMaster. And for the true enthusiasts there’s The DraughtMaster Club. Providing beer lovers a daily excuse to enjoy beer. Every day.The daily excuse – just three lines of copy each day – proved to have a true viral capability. Without any bought media space, we managed to get thousands of visitors – of which many came back, day after day. This was the perfect browser start page for the beer geek.