Cannes Lions

DRAUGHTMASTER PINT-PULLER

DADDY, Gothenburg / CARLSBERG / 2007

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Overview

Description

Beer! A beverage preferably served cold, on tap (your own), in a glass with the perfect amount of foam. Exactly what you get with The DraughtMaster. And for the true enthusiasts there’s The DraughtMaster Club. Providing beer lovers a daily excuse to enjoy beer. Every day.The daily excuse – just three lines of copy each day – proved to have a true viral capability. Without any bought media space, we managed to get thousands of visitors – of which many came back, day after day. This was the perfect browser start page for the beer geek.

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