Cannes Lions

Dream Cars

TBWA\HUNT\LASCARIS, Johannesburg / NISSAN / 2022

Digital Proof JPG
Supporting Content
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

Each scene required a dark, ominous atmosphere, creating smoke effects lit up in the scene.

Vehicles required three camera angles: low three-quarter, front high three-quarter and front one-quarter.

The same lighting set-up required body lines to be visible and all features to be highlighted.

All three vehicles and atmosphere required their own material setup, ranging from body paint, tyres, lights, plastics, semi-gloss floors and concrete walls. Textures like tyres required custom lettering and graphics to create material maps for a raised effect.

Scenes required specific lighting with their own size, colour and position - via spotlights, car head and taillights, and two rear mood lights for red and blue back lights.

Vehicles were first tested as a base mesh to see if all features would render to desired effect and quality. Each vehicle was made up of high-quality meshes with exact detailing and features.

Applications: Cinema 4D, Photoshop, Illustrator.

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