Because the truth is, all of our dreams start in black. And even though you initially only see darkness when you close your eyes, your dreams go everywhere but black – you quickly start to see the light and the world of possibilities that you’ve created in your mind. And just like people get past the black when they dream, people scratch past the black with our ticket to fulfill their dreams in reality. That notion is depicted in the :75 online spot titled “Dreams Start in the Black,” in which a woman is first transported to darkness, then to a beautiful world filled with dream experiences, a dream home and a dream car.

We watch her dream journey unfold while the captivating music track, “Shortline,” plays by singer/songwriter, RY X.