Americans more and more have started adopting other beverages to quench their thirst, which don’t necessarily hydrate them. With heavy advertising and the alluring promises of taste, flavor and freshness, we had to find an interesting and engaging way to remind people that water is their best option for hydration and healthy living. Drink Up’s main goal was to encourage Americans to drink more water for a healthier lifestyle, but at the same time not be preachy.

We created a fountain that kept people wanting to drink more water. The Drink Up fountain uses a custom technology, water and a human (you), and encourages you to drive direct action to drink more water. The more water you drink, the more the fountain rewards you for being good with entertaining content. It was deployed in various New York City locations, and thousands of people drank and interacted with it.

We created a drinking fountain that kept people wanting to drink more water. The Drink Up fountain was deployed in various New York City locations, and thousands of people drank and interacted with it. The idea ensured that the message was not preachy, but rather was an entertaining way to encourage drinking more water.

Here is how it worked:

1. Touch the button to initiate water and an electric current.

2. When you drink the water, the electric current is passed through the body.

3. Once the electrical circuit is complete, a prerecorded audio message is triggered.

4. If you stop drinking, the circuit breaks and the audio ends.

Over the coming months the Drink Up fountains are scheduled to travel to festivals, schools and other cities across America encouraging Americans to drink more water one sip at a time.

Not only did the fountain impress thousands who interacted with it and made drinking water memorable, it also made headlines:

"Michelle Obama praises creepy talking water fountain."

"Proper hydration encouraged via talking fountain."

"Drink up campaign not only boosts sales of bottle water but entertains New Yorkers with a talking fountain."

According to Nielsen Catalina Solutions, the successful online campaign by Drink Up triggered 3% lift in sales of bottled water, which equates to almost $1 million.

Drink Up has received requests to partner with events, universities, councils and fountain manufacturers to make and install more the fountains across America.