Cannes Lions
THE FIRST EDITION, Jakarta / THE FIRST EDITION / 2014
Overview
Entries
Credits
Execution
We create a standing banner put in the wall behind the parked car that visualize people coughing as if because the smoke from your car to attract their attention to read the message "Check Your Emission" and do something about it.
Outcome
From 62 car drivers in our territory that has been exposed by our media, 20 cars went to the appointed center to check their car emission.
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