Cannes Lions
SANCHO BBDO, Bogota / GM / 2011
Overview
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Outcome
The inspiring drawings of every child and the pride that each reflected on it, made desertion was only 10%.Of 600 students enrolled at the beginning of the program:537 of them get graduated at December of 2010 as: technicians on the administration of passengers' individual service537 proud children and families537 better taxi drivers out in the streets
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