Using beer coasters as media, we were able to show people that it's important not to drive after drinking, at the moment of consumption at the bar. On the coasters, instead of the traditional beer logos, we printed the logos and phone numbers of hospitals. It's impossible to be more direct.

In only one month, a decrease of 10% to 17% on accidents caused by DUI's was registered in the cities where the campaign took place. A very impressive result for such an inexpensive although creative communication action.