Massive success!•Halted decline from -19.3% value share change achieving +13.8% growth.

•Gained 28.5% of core target market without cannibalizing Purina portfolio by directly stealing share from Whiskas which reflected a steep decline in value share change.

•Gained an increase of 40% additional Friskies households to the database. •Purina Friskies growth vs. previous period was the highest brand growth of the top selling brands at 18.9% above the total category.

•The high growth of Purina Friskies vs. the previous period resulted in a 2.2% share points increase of total mainstream dry cat food.