Cannes Lions
JOSHUA-G2, London / PEDIGREE / 2007
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Outcome
‘Slobber Cloth’ proves that investing in an impactful and engaging creative approach can get results: the Slobber Cloth provoked double the coupon redemption of the test pack and, using a previously tested model, payback is predicted to be a mouthwatering 16:1 over 12 months.
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