To introduce a new decoder functionality of DStv XTRA VIEW for DStv Pay TV, which allows you to watch two channels at the same time, using a single subscription on two different television sets.

We mixed two different shows, from different genres into each other in one commercial to demonstrate to people that the perpetual fight for the TV remote and whose going to watch what is over.

This campaign aired on national South African radio stations during the launch of DStv Xtra View.