Brief: Emirates has launched a new route from Dubai to Sao Paulo: the first time any carrier has flown direct from the Middle East to South America.Solution: The non-stop flight between Dubai and Sao Paulo takes 14 hours and 40 minutes. Our idea was to create a character who could talk non-stop about Sao Paulo and Brazil for 14 hours and 40 minutes. Fernando is our hero and talks non-stop for 14 hours and 40 minutes – no cuts, no cheats, no edits. Watch it all or just type in a specific time code to check it’s for real.