Cannes Lions
THE RICHARDS GROUP, Dallas / FLEET LABORATORIES / 2016
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Two twenty-something roommates battle head-to-head in front of their shared bathroom over who’s most deserving of the shower that evening. They duel rapidly, quickly one-upping each other, with bad events that happened during their day. Like, “My car was towed.” vs. “My car was totaled.” The winner of the most horrible day triumphantly takes all, getting to shower first. Of course, she uses the Summer’s Eve Night-time product.
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