The main challenge was to raise awareness among women that Dulux Valentine is on a mission to make their color choice/purchase faster and easier.

All along with the paper version available in DIY stores, Dulux Valentine has created a digital version of the Men-Friendly Color Chart. A unique and captivating digital color guide using men’s favorite subjects (girls, beers, cars and sports) to showcase the Dulux Valentine color nuances and help women drive their totally charmed and now freshly color nuance savvy men to the e-commerce website to actually purchase the color chosen together.

More than 1000 unique visitors per day came to visit the Men-Friendly Color Chart website. The traffic on Dulux-Valentine’s brand website rose by 65% during the operation.

Dulux Valentine “Crème de Couleur” paint sales witnessed a 12 % bump during the operation.