Cannes Lions

DULUX WEATHERSHIELD PAINT

CLEMENGER BLUE BBDO MELBOURNE, Melbourne / DULUX / 2008

Overview

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Overview

Description

Dulux Weather Shield is the best performing all-weather paint on the Australian market. Other paints promise sun protection, though no other paint offers the same cover against all elements. Our task was to let people know that, in Australia, harsh weather doesn’t just mean sun.To show Australia’s changing conditions, we created a weather forecast for 3652 days. That’s ten years, the length of time Dulux Weather Shield is guaranteed for. As you scroll through the days, you see the variety and sheer quantity of weather under which Dulux offers protection.

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