The festive season is saturated with saccharine dedications to giving. Foxtel’s Christmas campaign subverted this cliché, by celebrating the idea of giving selfishly.

We’ve all from time to time given our loved ones something we covet ourselves. Something where we stand to gain as much as them. There’s nothing wrong with that.

This 30 second TVC gives you permission to “Give your family what you’ve always wanted.” At last.