Our thought: Without long-life batteries the energy flow between a child and its toy would be disconnected, like an electric circuit. That’s why we designed several Duracell-powered circuits in the shape of children with their toys. By using the familiar brand colors we strongly connected these simple layouts with Duracell.

These designs show the main benefit of Duracell and position the brand as playful and fun. As we used the strong color-code they also strengthen the existing brand and product image.