Cannes Lions

DURACELL BATTERY

GREY GROUP, Singapore / PROCTER & GAMBLE / 2014

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The 'Duracell Reality' banner simply shows how quick and easy the Duracell Instant USB charger can bring you away from the mundane.

The banner starts off by showing a character being entertained while the ground beneath them drops them back into a boring scenario.

The viewer will then be prompted to click on the Duracell icon to bring them back up, virtually demonstrating how fast and easy it is to charge back up to fun and away from the perils of boredom.

Outcome

The campaign was launched in Singapore and had an average interaction rate of 54.9%, almost 20 times more than the average rich media.

Average time spent on the banner was 2 minutes 30 seconds and the ad was widely shared over various social media outlets.

Similar Campaigns

12 items

Shortlisted Cannes Lions
LOCTITE SUPER GLUE

DDB MEXICO, Mexico city

LOCTITE SUPER GLUE

2011, HENKEL

(opens in a new tab)