Cannes Lions

Duracell Brand Book

WIEDEN+KENNEDY NEW YORK, New York / DURACELL / 2017

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Overview

Entries

Credits

Overview

Description

As ‘America’s Most Trusted Battery Brand’, only Duracell had the clout to develop a 146-page catalog about 8 battery sizes. Read cover to cover, it's a chance to learn more about Duracell’s copper-topped pillars of trust, as well as tips on cooking, camping, parenting, tanning and bears.

Execution

Development began in December 2016 and the catalog was released in January 2017. Books were distributed to industry trades and influencers, which generated PR and social content that was relevant to specific vertical passion groups. Scale was accomplished through partnerships with key influencers.

Outcome

The catalog received approximately 98MM impressions via PR exposure.

Our influencers in the adventure, gaming and motherhood verticals created/shared content which aligns with the brands trust message and promotes the catalog in a way which is authentic to their subscribers.

3 Instagram Influencers: @BearGrylls @TheFazeAdapt @ScaryMommy

- Total Reach: 3,291,986 +

- Total Likes: 56,586 +

- Total Comments: 700 +

- Total Impressions: 233,085 +

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