Given the nature of the spot we wanted to give the listener a 'second chance.' The 'Dinner' portion of the spot could go by and be done as the listener is just figuring out what the heck happened, we figured this one could then act as the warm-up act and the lsitener would be on the same page, playing along on the 'Movers' half of the spot. They could listen to the actors performances and see if the joke was 'tipped off' at all. Another motivating factor was simple repetition. Two interesting spots back-to-back, especially provocative ones, have more recall than one, stand-alone spot.