Cannes Lions
DDB BRUSSELS, Brussels / DUVEL MOORTGAT / 2016
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In the first scene we see one of Belgium’s most famous rock ‘n’ roll artists, Jan Paternoster, park his car outside the desolate Duvel brewery at night. He gets out, takes his guitar with him, and enters the brewery with his personal entry card. In the background we can hear a famous song of another Belgian artist, Daan. The singing gets louder as Jan makes his way across the brewery, opening door after door. The last door he opens reveals Daan, performing one of his songs in an empty room, filled with thousands of Duvel bottles. Jan approaches him and Daan stops playing, telling Jan ‘they’ are almost ready. Jan switches stage with Daan, and assures him he will wake them up a bit more. He hits a chord on his guitar and starts playing one of his most famous tracks. Filling the room with Rock and roll.
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