Cannes Lions
HAKUHODO, Osaka / AIDS FOUNDATION / 2016
Overview
Entries
Credits
Description
Our mission was to inform the fact of a serious and fearful execution of HIV virus infection in Japan. The main target, aged between 20 to 29 year-old men and women, are likely not to observe normal posters closely due to digitalization. Therefore, we paid attention to create an interactive graphic to involve them positively and experience the antiretroviral therapy effects. Unpredictably more visitors were experienced destroying HIV virus through this poster at the same time they realized the fact of serious circumstance at HIV infection in Japan. This poster Unpredictably more visitors were experienced destroying HIV virus through this poster at the same time they realized the fact of serious circumstance at HIV infection in Japan.
Execution
We create the interactive graphic to notice this fact and encourage people to take HIV testing. By pushing the button formed of a tablet, the HIV drawn with thermal ink disappears from the graphic.Our mission was to inform the fact of a serious and fearful execution of HIV virus infection in Japan. On the other hand, the main target, aged between 20 to 29 year-old men and women, are likely not to observe normal posters closely due to digitalization. Therefore, we paid attention to create an interactive graphic to involve them positively and experience the antiretroviral therapy effects.
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