Cannes Lions
JWT BRAZIL, Sao Paulo / NOKIA / 2010
Overview
Entries
Credits
Execution
We have chosen subscribers of a Brazilian business magazine as the target so that we can create an impacting ad.
Outcome
Subscribers received their magazines with a special ad on the cover.
The text invited the reader to rub his/her finger on the cellphone screen. An ink which is sensitive to the heat of the fingers revealed the only information the reader needed to know to set up an email account on the Nokia E71: his/her own email address.
Similar Campaigns
12 items